Research Paper Proposal Example | Topics and Well Written Essays - 750 words

Proposal - Research Paper Example Through quantitative and qualitative analysis, the proposed study aims to determine how marketers can manipulate these factors to their own advantage. Literature The findings of research study of Kollat and Willett (1969) highlight that 65 percent of buying decisions in supermarkets are made in-stores, 50 percent of these decisions are unplanned and vary based on products and 50.5 percent of the products are bought in supermarkets as unplanned purchases. These unplanned decisions contribute to impulse purchasing which is considered very favourable for the sales of consumer products. Patterson (1963) argues that impulse buying is a result of various factors and one of these factors is the store location. Two important factors that influence impulse buying decisions include product packaging and positioning. Breygelmans, Campo & Gijbrechts (2006) conducted a research to study the impact of self-positioning on online grocery store choices and they have found that shelf management is an important factor even in the case of online grocery stores. By studying the in-store marketing of Norwegian retailing, it has been identified that are the promotional techniques which are used to normalise consumers purchasing behaviour (Dulsrud & Jacobsen, 2009). By positioning products on the top shelf or near the centre, attention and evaluation of brands can be improved whereas, positioning brands on the middle shelves achieve attention but does not improve evaluation (Chandon, Hutchinson, Bradlow & Young, 2009). Another important factor that leads to impulse buying is packaging. The difference in packaging directly contributed to sales appeal (Twedt, 1968). Packaging is very significant for low involvement products like impulse purchase categories because in these categories, consumers do not have the desire or need to investigate the products (Louw & Kimber). Packaging is the key driver of impulse buying and it is significant to understand whether planned versus impulse shoppi ng occurs as a result of packaging (Sorensen Associates). The Henley Centre study (cited in Ogba and Johnson, 2010) has found that 73 percent of the purchasing decisions of the consumers at the point of sales are because of the packaging of the products because packaging influences the choices of the people. In the changing marketing environment, analysing whether shelf-positioning or packaging still plays an important role in impulse or not, will be very significant. Therefore, the proposed research study will be having significant implications for the marketers. Research Objectives The aim of this research is to determine whether better packaging or better shelf-positioning influence the impulse buying of consumers It aims to determine whether high visibility of fast moving consumers’ goods through proper shelf-positioning result in the diminishing impact of packaging on Impulse buying This research study aims to determine whether lower visibility of fast moving consumer go ods lead to a greater role of packaging to play in Impulse buying. Another objective of this research study is to determine whether better packaging and visible shelf-positioning can help the markets to achieve higher Impulse buying. Research Design and Methodology To achieve the mentioned objectives, both the qualitative and quantitative methodologies will used. In qualitative methodology, early research work and secondary data will be collected and analysed. The primary data will

Blue Advertising Campaign Case Study Example | Topics and Well Written Essays - 2000 words

Blue Advertising Campaign - Case Study Example For Blue commercials, the main aim is persuading pet owners to use their food to feed their pets. To consider an advert as successful, it must have achieved its purpose; in this case, persuading target market to purchase a product or a service. Methods settled by the company in selling their ideas mostly depend on the main intentions of the advert and the target audience. While some advertisements suit best in the print media, others suit best in the visual media. This is the main reason why different companies exhaustively use a particular form of advertising; but seemingly ignoring the rest. Blue advertisements specifically target the visual media, and to a large extent television commercials. In this essay, I will conduct a case study of the Blue advertising TV commercials, exploring their influence on the people and how well they succeed in persuading people to purchase the brand. Blue pet food is one of the recent brands on an ad campaign aimed at persuading customers to purchas e their products. Discussing the qualities and characteristics of the foods to the people, while using previous customers as witnesses to the quality of these foods, Blue definitely captures the attention of every pet owner, convincing them to try their brand (â€Å"Blue.com†, 2013). ... Thus, the more creative an ad is, the more the likelihood of that ad selling the information to the audience. Not only should creativity in an ad focus the target market only, it should focus on all people; any person can be a customer. The making of Blue ads as all-round ads increases the number of potential customers won. Many people define creativity as the art of simplifying something that is complicated for people to understand. In advertising, creativity serves the main purpose of fulfilling psychological, marketing and corporate needs of the customers (McStay, 2013). By creatively making their adverts, Blue adds new perceptions and enjoyments to the products. For an advert to qualify as a creative piece, it has to motivate the customers, prompting them to buy the particular product or service on offer. In essence, it should prompt them to make a purchase, whether they had planned to purchase or not. Creativity in adverting as demonstrated by Blue pets’ food brand in the ir ad campaign should be memorable to the people. The company seeks to prove that they provide the best content to the customers. In fact, every episode in their ad campaign aims at pulling the mind of the customers to purchase their products. Not only is this creative, it acts as a means of persuading the people that Blue food is the best that they can provide to their dogs. Through the nature of their ads, Blue creates an impression that pets, both cats and dogs are part of the family, something rather odd. How is this possible, yet they are animals? In their stream of ads, Blue points out that our pets spend a lot of time with us, making them part of us. They thus require special food, specially prepared for our other family members (â€Å"Blue.com†, 2013). Strategically, this acts

Living with PTSD Assignment Example | Topics and Well Written Essays - 6250 words

Living with PTSD - Assignment Example The paper has to conclude with the recognition of the current treatment trends and see the implications of the above mentioned points to the future researches in fighting against Post Traumatic Stress Disorder. Traumatic events seem to surround people everywhere: accidents on the streets, violence in the neighborhood and even at home, sexual, mental or emotional abuses, natural disasters every now and then, and wars and terrorism – name it, the world seems to be its natural source. One of the most intriguing movements that have shaped and influenced the treatment of PTSD today was the war in Vietnam. Many of the soldiers who were able to come back from the war have been identified to have developed the disorder. This essay makes a conclusion that the particular population in the United States who has developed Post Traumatic Stress Disorder is indeed comparatively small as it only accounts almost only 4% of the total adult population. On the other hand, it is still considered significant for the people – especially those who have influences in the treatment or dealing with PTSD sufferers – to have dependable knowledge of the causes, effects and treatment of PTSD. Moreover, more researches on evidence-based practice and how to be in charge of the controllable sources of trauma can lead to the lessening of the prevalence of PTSD if total eradication is impossible since this disorder most often than not can hinder one from living one’s life normally and without fear and anxiety.

Case Study Wilton Petroleum Jelly Essay Example for Free

Case Study Wilton Petroleum Jelly Essay If you were Morris, and if Taylor had been a conscientious employee in all other areas, would you still have fired Taylor for committing theft? Why or why not? If I were Morris I would fire Taylor regardless if he might have been a conscientious employee within the organization. Even though Taylor had the proper knowledge, skills, and abilities that are associated for Wilton Petroleum Jelly he had a negative employee personality for the company. The fact that Taylor displayed unethical behavior by stealing gas and a ten dollar hammer he should be terminated. As in most companies there is a policy that states the theft of company property is grounds for dismissal. The behavior of Taylor determined that he could not be trusted in the company as an employee. Furthermore, the duty of a manger is to enforce the policy of the organization in relationship to its corporate culture. In addition, the fact that Taylor was a good employee for the company did not justify the reason that he committed a crime. Fortunately, Taylor should be glad that he got terminated from the company instead of facing fine or possible jail time. Also, the ten dollar hammer that was stolen validated the grounds for termination within the organization. Taylor tried to take the a hammer that was worth 10 dollars so he should be charge for the hammer along with the fees of the amount of gas that he stole from the company. There is no reason for Taylor to continue to work for the organization since he is clearly taking advantage of the company for his own personal gain. Employee theft is a problem in which a business can lose thousands of dollars per year. According to the authors Thomas, Kimberly, Jones, et al (2001) there was a relationship associated with employee theft and turnover rates in the restaurant industry. In some cases employees that were likely to steal, would to steal if they were leaving in two weeks than leave within a year of an organization. Equally important, in a company one of roles of an organizational psychologist is to try to understand employee behaviors. The knowledge of employee behaviors may eliminate employees from stealing in the future. Thus, Morris should discuss the incident about the theft to Taylor to find out the reason why Taylor stole from the company before terminating him. Next, do you think Taylor got what was coming to him in this case, or was he set up by Morris and thus was a victim of entrapment? Even though Morris did set him up within the company it did not excuse the fact that Taylor committed a crime at Wilton Petroleum Jelly. As in most companies the security department and managers are not capable of watching employees all the time. In some circumstances it is the employees that are the ones that report thefts that occur in most organizations. In the business Taylor knew he was committing a crime by stealing the gas in the company. Likewise, Taylor was not aware that he was being set up for entrapment which occurs in most companies, and there are notifications of video surveillance on the premises of organizations. Morris may have had an ulterior motive in which he was trying to get Taylor terminated. Equally important, Taylor was not terminated for taking hundreds of dollars’ worth of gas he was terminated for the theft of a hammer. Further, there is a possibility that Taylor might not have been terminated had he not stolen the hammer. Taylor was a victim of entrapment but that does not validate his actions of company theft. Taylor may want to argue that he was setup by Morris and he might have not stolen the hammer in the first place. The problem that Taylor would have to present would be his explanation for stealing company property on his own defense. In reference to the author Dekker (2004) in order to terminate an employee fairly and employer needs to have substantial evidence against the employee. The used of devices such as cameras, telephone tapping, are substantial for employee termination. There are companies that invest thousands of dollars on security systems to reduce employee theft within their organization. Therefore, even though Taylor was entrapped he still violated company policy be stealing from Wilton Petroleum Jelly. Also, do you think that spying on the employees with peepholes and cameras to detect theft or other crime violates an ethical business principle? Why do you feel as you do? The spying of employees with though there knowledge is an invasion privacy. On the other hand, there are circumstances where it might be necessary in order to capture employees that commit corporate crimes. In a company employees need to be aware that they are observed within the company. The process of using cameras is a good theft deterrent to save company cost and create a safer workplace environment. Further, ethics should be considered where to draw the line as far as employee surveillance. Unfortunately, in society there are many crimes that occur in the workplace that are more serious than employee theft. There are some organizations in which employees are searched when they come to work and before they leave the company. The organization should try to take all measures to prevent crimes from occurring ethically. The ethical business principles should be within the legalities of the law when it comes to video surveillance. An employee should not have to be viewed through peepholes without there knowledge. A policy needs to be developed in which all cases of surveillance are covered so the employee is well aware they are being watched. There are places that employees should never be observed such as in restrooms which would be considered unethical. The authors Crossen (1993) in most companies the solution to unethical behaviors is the monitoring of and searches of employees. The strategy may come at the privacy of the employee. Finally, the observation of employees should be ethical so that the employees’ rights are not violated. Too, what effect might Taylors dismissal by the company have on other employees? The effects of Taylor’s dismissals will cause employees to think twice about stealing from the organization. Taylor could be used as an example as to what happens when an employee steals from Wilton Petroleum Jelly. In a sense Morris tried his best to prevent stealing from occurring within the business by reporting the actions that happened. The actions of Morris can create a more ethical business because employees will feel as if their being monitored. Morris was determined to try every way possible to reduce unethical behaviors. There are some companies in which a personality test is given in regards to organizational theft. Unfortunately, there are some employees that have to follow the actions of others within a positive or negative manner. The dismissal of the Taylor would most likely be stated to new hires that they could get caught not matter how hard they try to conceal unethical behavior. According to the authors Victor, Trevino, Shapiro, et al (1993) the reporting of a theft by a peer that may have been associated with organizational responsibility, the interest of group associates, and perceptions of justice. Actual reporting of negative behaviors was more likely to occur when peers with retribution of justice. In conclusion, the example of the employee getting terminated from the company may cause prevention. The employees may feel as if they would get caught since they do not know when their being observed within the business. The example of Taylor is beneficial in the prevention of future employee thefts in Wilton Petroleum Company. References Crossen, B. R. (1993). Managing employee unethical behavior without invading individual privacy. Journal of Business and Psychology, 8(2), 227-243. Dekker, A. (2004). Vices or Devices: Employee Monitoring in the Workplace. S. Afr. Mercantile LJ, 16, 622. Thoms, P., Wolper, P., Scott, K. S., Jones, D. (2001). The relationship between immediate turnover and employee theft in the restaurant industry. Journal of Business and Psychology, 15(4), 561-577. Victor, B., Trevià ±o, L. K., Shapiro, D. L. (1993). Peer reporting of unethical behavior: The influence of justice evaluations and social context factors. Journal of Business Ethics, 12(4), 253-263.

Procrastination: Should I Do it now, or wait till later? :: essays research papers

Should I do it now or wait till later?   Ã‚  Ã‚  Ã‚  Ã‚  Every person has their own style or way they accomplish doing work. Many feel the need to begin working on an assignment right when they get it. While others procrastinate and do not complete the assignment until right before it is due. There are many different attitudes that one may have when dealing with work. Everyone accomplishes work in their own way. Many feel the need to do their work right away, while some procrastinate to finish their work   Ã‚  Ã‚  Ã‚  Ã‚  While looking at the way a person completes their work, there is the issue of revision. Some may believe that if one does their work right away, there is a higher quality of revision, resulting in higher quality work. This may be thought true because it gives the person more time to look over their work and revise it. Also, it allows one extra time to get help with the structure of their paper, project, presentation, etc. Even though all these points may be seemingly true, many people wait until the last minute to complete their work. Procrastination is seen most when revising work. People often miss mistakes that they might have seen if they had not procrastinated. When cutting the time, people often rush and make many mistakes that they would not have if they had the proper time. While revising, they still have fresh in their mind what the project or paper should look like, and see it how they think it should be. This in turn, makes them miss mistakes they might have seen if they had the appropriate amount of time to properly revise. Many argue the issue of the quality of work when comparing those who do things right away and those who procrastinate.   Ã‚  Ã‚  Ã‚  Ã‚  Another issue with doing your work right away versus procrastinating is the availability of needed resources. When beginning your work right away, you have time to schedule out where and when you need to go to get the appropriate resources. The worker has time to plan out when to go when things are open, order any supplies needed, or schedule any interviews. Beginning your work right away allows the worker to get all the necessary resources, in order to produce the best work that he or she can. Procrastinating shortens the amount of time that one can get their necessary resources. If the worker waits till the last minute, they might not be aware of all the parts needed for their assignment.

Black Men in Public Spaces Essay

When comparing my essay situation that I wrote about my dad’s run in with racism to Staples essay, one could say that they are both similar and different. In general, their situations were similar because both incidents involved some form of racism. Staples story and my dad’s story both took place in the 1980’s. However, I believe these types of racism are still very much alive. The difference between Staples situation and my dad’s was their responses and how they chose to handle their situations. My father’s story, I felt displayed courage on his part. He didn’t have to act a certain way, change himself, or adapt to his environment to fit in. He did what he needed to do and did not think twice about it. He walked into a diner full of people who stared at him as if he were from another planet. Yet he still went about his business and ordered his food while feeling the piercing stares burn through his flesh. Although he felt uncomfortable bein g the only Asian man in sight, he ignored the staring faces. The differences I found in their situations were that Staples coped with racism by, ‘smothering the rage’ he had to change who he was. This can be perceived in different ways. You can look at this and think that he was a coward who didn’t want to deal with what was in front of him, or you can look at this and think that he was a smart person who had courage to find his own ways to cope. We may not all agree that Staples way of dealing with things is the correct way however, it was the way he chose. He taught himself to take precaution by, allowing room between people in front of him and himself when walking, when he felt that people were uncomfortable, he would, ‘whistle melodies from Beethoven, Vivaldi, and other classical composers’. Instead of dealing with being misperceived as a killer, rapist, or murderer, he adjusted his daily way of life around others. I believe this type of racism towards young male men is common. I am a woman, and am afraid for my life about being raped, killed, or mugged. I grab on tight to the strap of my purse when I am in neighborhoods that are likely targets of purse snatchings. It is very common to hear about women who were raped by ‘young males, wearing jeans, with a sweater and their hands in their pocket’ this is a common description of almost 95% of all young males walking around late in the evening. I can relate to the women because I am a woman and I believe I would have also been afraid just like Staples ‘first victim’ was afraid. She’s a woman, she’s walking alone, walking in a dark alley and a male fitting the  description I stated above is behind her also walking alone. I’ve felt this type of anxiety when walking alone at night, or when I am running alone on a trail. It just isn’t safe being a woman walking alone in this society. If I heard a jogger running, or someone walking behind me whistling, I too w ould be afraid. I believe it was wise for Staples to come up with such a creative solution. He had to do what he felt he needed to in order to survive, in order to not get arrested, or be mistaken for someone he is not and until society changes their stereotype of young African American males, his tactics for coping is a great idea. He goes on to say how ‘black men trade stories like this all time’ because they are misperceived as a killer, rapist, or a mugger, they are automatically put in a position of being in danger. Staples did what he had to do to survive. It’s almost as if he has found a way to add a bit of humor to the situation. I’ve always believed in the saying, ‘You cannot change the things that are thrown your way, or others peoples actions, but what you can change is the way you react to them’. It is easy to say ‘why do I have to change? Why can’t society change, why can’t others change?’ Yes, this maybe the answer of all answers the answer that makes the most sense however, the reality is you can’t change anyone but you can change yourself and your reaction to things. I believe Staples coping strategies with being misperceived, were effective. Staples, and African American male talks of how he would walk the streets at night and would whistle classical music, to ease fears of the people around him who may think he’s a killer, or a mugger. He felt that he had to change his mannerisms and learn to adapt to being misperceived. It’s easy to say, why should Staples change? Why can’t society or everyone else change? Is it Staples responsibility as a young black man to alert the people around him that he is not a threat? Staples also says that ‘black men trade stories like this all the time’ which leads me to believe that society views the majority of African American males as dangerous. What I would do differently would be that I would probably stop going out so late at night. Staples never said in his story why he had to go out so late at night and why he went out alone most of the time. Maybe he worked late,  or had late classes? Whatever his situation, he was unable to avoid going out late at night. In my opinion I think I would tried to avoid the situation completely. I would not go out alone and if were forced too, I would bring a friend or family member with me. It’s hard to say whether I would handle things differently. I am a woman, I am not African American and I don’t feel I can ever relate to what Staples went through but since we cannot change the stereotypes of society, we must change ourselves as a person to not let these situations make us into a bitter person, and our reaction to situations like this.

Name of Student

â€Å"The official UNAIDS Website† – This material will provide the following information: â€Å"1) AIDS Epidemic Update; 2) Report on the Global AIDS Epidemic; 3) Report on the Global AIDS; 4) HIV Data; 5) 2008 Report on the Global AIDS; 6) occurrences of AIDS in different countries; 7) etcetera† (UNAIDS, n.d., n.p.).The book entitled, â€Å"AIDS Epidemic Update† by the â€Å"Joint United Nations Programme on HIV/AIDS† will provide statistical information, as well as, reasons for its occurrence (Joint United Nations Programme on HIV/AIDS, 1998, n.p.).The featured article which state that, â€Å"African AIDS: the facts that demolish the myths† will help either eliminate or add to the reasons why the epidemic is turning worse (Cook, 2009, p. 7).   The author, Cook, will also validate former research studies on whether it is an â€Å"essential element in fighting the AIDS epidemic† or not (Cook, 2009, p. 7).Brookmeyer’s Peer-Rev iewed material tells about what will most likely occur in the future and what is currently taking place with regards to the â€Å"AIDS epidemic† (Brookmeyer, 1991, pp. 37 – 42).Rosenberg’s Peer-Reviewed article will tell about the scope of the aforementioned epidemic in the United States (Rosenberg, 1995, pp. 1372 – 1375).Rosenberg et. al.’s Peer-reviewed material will cover the current occurrence in terms of young adults in the country suffering from HIV (Rosenberg et. al., 1998, pp. 1894 – 1899).Fauci’s special article discusses the following: â€Å"the origins of HIV, scope of the epidemic, prevention of HIV, development of vaccine, etcetera† (Fauci, 1999, pp. 1046 – 1050).The article on the â€Å"Health Transition Review† by Ntozi answers the question on why the â€Å"levels of widowhood have increased in countries in sub-Saharan Africa that are afflicted by the AIDS epidemic† (Ntozi, 1997, pp. 125 â₠¬â€œ 144).Hosegood et. al.’s research discusses the â€Å"levels and causes of adult mortality in rural South Africa† as well as the impact of AIDS (Hosegood et. al., 2004, pp. 663 – 671).Last but not least, Rambaut et. al.’s study will help establish what causes HIV and how it evolved (Rambaut, 2004, pp. 52 – 61).ReferencesBrookmeyer, R. (1991). Reconstruction and Future Trends of the AIDS epidemic in the United States. American Association for the Advancement of Science, 253(5015), 37 – 42.Cook, M. (2009). African AIDS: The Facts that Demolish the Myths. Retrieved March 28, 2009 from